If you’re just starting out on your SEO journey then I’d recommend you start off by reading my ‘What is SEO?’ post.
If you know the basics of SEO and are in the process of optimising your Squarespace website, then here are the top 3 Google tools that will help you start ranking well in searches.
SEO overwhelm is real, scary, and can often mean you put optimising your website into the too hard basket.
There are dozens of recommended SEO tools to use that are all helpful in different ways. But let’s keep it super simple and start off with Google’s top 3 that WILL make a difference to your search rankings.
These tools can all be connected to your Squarespace website prior to launching it, but if your site is already live, it’s no big deal to set up these accounts now.
It’s never too late to start your SEO journey!
Drum roll please …
Google My Business
Google My Business is a directory listing that is a must-have if you want to rank well locally.
Setting up this free profile is the first thing I advise clients to do in terms of their off-page SEO To Do List. If you haven’t already, then stop what you’re doing RIGHT now and go set up an account.
If you work from home and are nervous about advertising your home address online, don’t worry - you could put your suburb and town/city or even your street without the house number.
Google Analytics
Google Analytics allows you to track a HUGE range of activity about your website’s performance and traffic including:
Page views
Traffic sources
Number of visitors
Geographic location of visitors
Popular content
Keywords searchers used to find your website
It’s another free tool and all you need is a GMail address to get started.
Google Search Console
Google Search Console is our third and final free tool which has a range of features all of which help you figure out how Google views your website.
You can check for website errors, it lets you know which keywords people are using to find your site, and you can request Google index your site.
Google’s bots can often take a while to figure out your brand new website even exists! Requesting that Google index your site means any changes you make to your site will show up sooner in search results.
If you want to request an index then you first must connect your website to a Google Search Console account. Squarespace explain how to do this in really simple terms.
Have you got a Squarespace website that you want to be found on Google?
We can help! Contact us today for your free no obligation consultation.
Hey there! Thanks for reading this all the way to the end! I’m Sam - the author of this blog post.
I’m a virtual assistant, a Jack (or Jill!) of all trades … a Girl Friday who loves nothing more than to help small business owners and freelancers with their website, social media, SEO, branding and administration worries.