Why people love My Girl Friday!

I’m gobsmacked, in a good way, with what we’re getting through. The quality and standard is exceptional. Thank you!
— Tracey Hancock Coach & Mentor


Emily Roach-Griffin: Business Coach

Sam is a rare gem, and I don’t even know how I’d survive without her by my side.

She has made running my business SO MUCH EASIER! Because I know when I hand off a project to her, she’s got it covered. I can let it go and focus on other things.

Sam has all the qualities you’d want in a VA --she’s reliable, swift, smart, picks up new skills easily, and has a great eye for design!

But she also has this intangible magic that’s hard to put on a resume. I feel like she just gets me. Almost like she’s an extension of me. So I never feel nervous to hand something off to her -- I feel RELIEVED!


Tamara Bruce: Baby Sleep Consultant

My Girl Friday is amazing!

There aren't enough words out there to describe how exciting my time working with Sam has been!

As a first time business owner I was lost, but Sam was all over it. Her creativity and knowledge blew me away and she was always one step ahead of me on everything!

Extremely efficient and professional, but most importantly Sam was real, honest and made me feel like NO question was a silly question.

Sam listened to all that I wanted my business and website to be and made it happen.

Truly everything she touched was magic. I'm now so proud of my business brand, website and Facebook page ... you name it - Sam did it!!

The positive spin Sam puts on everything makes working with her fun ... it's going to be hard to let go.

Forever in love with My Girl Friday!


Amanda Hema: Director

When setting up my business there were a lot of unknowns, a lot of aspirations, doubts and questions but on top of that list was how on earth was I going to find someone who could fill my gaps and do the work that would take me away from the core of what I really wanted to be doing … all the dreaded administration and paperwork.

The answer was of course Samantha, someone with an outstanding reputation for getting the job done and of being “just so darn easy to work with”.

With many years managing staff it is with ease that I say she is one of the highest performing administrators I have been lucky enough to have by my side.

She truly is a powerhouse at turning around work to an exceptional standard. Samantha’s expectations of herself are extremely high and it is evident in what she produces and her approach to tasks.

I would not hesitate to recommend Samantha as your “Girl Friday”… she is truly the go-to queen and has played a significant role in the growth of my business and my sanity.

I’m gobsmacked and so grateful. I can’t thank you enough for all the hard work you have put into making me feel and look more professional. Everything looks unbelievably beautiful - I just can’t stop looking at it all!
— Night Owls

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Nicola Houghton: Sleep Consultant

I cant recommend Sam highly enough for working her butt off to make my website and Facebook page look AMAZING!

Sam goes above and beyond for her clients, and nothing was any trouble for her to do, even when I had to ask a million questions, Sam gave me all the advice I needed.

Sam is incredibly professional, bubbly, hardworking and an absolute pleasure to work alongside with. She has a wealth of knowledge and is a total perfectionist in her work.

I honestly can’t thank her enough for everything she did for me.

Thanks so much Sam, you’re amazing! :)


Kylee Murphy: Interior Designer

Sam from My Girl Friday has been my lifesaver with setting up the social media for my new business.

I had no idea where to start and she quickly took control and taught me how and what to do.

Sam is very efficient, knows exactly what she’s doing and has great ideas for content.

She’s always on hand immediately when you need her, and never hesitates to offer helpful extra advice.

I highly recommend Sam to anyone. I’m so happy I found her!


David Potts: Director

My Girl Friday has been outstanding. We are a construction company, so words, images and websites aren’t where our skills are. Sam made it so easy, and guided us every step of the way.

She helped translate what was required for both the design of the website, and the search functioning – so that we now understand how it all works.

We got so much more than we asked for. Thanks so much for the great work Samantha! We are rapt with the results.

Thank you so much for going the extra mile. The value you have added to my business as a result is so appreciated. Your interpretation of “ASAP” simply can’t be matched!
— The Stakeholder Agency


Kate Hicks: Founder

In short: Sam, of My Girl Friday, is brilliant at what she does and I'm certain I would have been a whole lot more lost without her!

I met Sam through an online Women in Business group when I put a simple question out around creating a website that would eventually become My Birth Story. I was completely green to creating websites - I was "just a Mum" who wanted to create this "thing" but had no idea where to start.

I was completing the project voluntarily and everyone else involved were to be volunteers too. Sam jumped on board and offered her skills simply because she believed in the project, and I couldn't be more grateful.

Sam took care of all of the technical and design side of the website creation, advised on other project matters and even gave me the odd prep talk when I had 11th-hour doubt!

Not only does Sam have superb skills and knowledge in her field but she boasts an easy-going work style which is also fast and efficient, a "no problem" attitude and huge patience at my "newbie ignorance"! She is also just really approachable, honest and kind.

I would absolutely recommend Sam at My Girl Friday.


Tracey Hancock: Coach & Mentor

I never realised just how much of my time was being consumed by administrative tasks, coordinating meetings and people, putting together significant documents, reports and the like, and all those other seemingly small, yet important tasks, that keep the wheels turning until I worked with Sam. She made things happen, often knowing what I needed before I said it (or in some cases, thought it!).

At first I found it difficult to hand work over, but I soon realised that Sam’s skills were top-notch and that by working together so much more could be achieved.

Knowing that the work would be done to the highest standard and in a timely manner meant I could focus on what I did best without worrying. But what amazed me most was just how much time it freed up – I was able to spend quality time thinking, planning and creating, instead of trying to cram it all in.

Sam’s attention for detail, eye for design and ability to work alongside people to get things done were just three of the qualities I appreciated about her. I would happily recommend working with Sam.


Karen Fraser: Director

Samantha has organised numerous events on my behalf, and the results have always been exceptional. She seeks to understand what I really want, then considers all the elements to create a fantastic result. Sam has great attention to detail that makes an event fantastic, and she makes complex logistics look easy. All this means that I can just trust her to get it done, and the results have always been beyond my expectations.

Sam has also been such a huge help with my website. I had been trying to create my own, but just couldn't get it right. It had sat dormant for a year as I just wasn't proud of it. I gave Sam a very vague idea of what I had in mind, and within days she had come back to me with a draft site, new imagery and really a whole new look - including logo - for my business. And I love it!

Not only did she deliver the brief, she gave me so much other advice that I didn't realise I needed. For example; terms of business, how to appear high in the Google searches,the type of content that readers want to see - the list goes on.

If you want someone who gets things done, to an exceedingly high standard, and make things easier for you, then I cannot recommend My Girl Friday highly enough!

Thanks for all your help over the past few weeks. You have been unbelievable! I really don’t think you know how amazing you are. I’d be lost without you!
— Sleep Works


Natalee Stone: Salon Owner

I started working with Sam from My Girl Friday in July 2017, we have never met but I am in contact with her numerous times a day and she has become invaluable to our business. Sam immediately understood what our company was trying to achieve - which was in this case, build and develop our social media sites.

Starting with Facebook, Sam grew our page from a following of 600 to over 1,000 in 6 weeks. Sam is full of great ideas and has shown a quick understanding of our business and it's people.

Sam is hugely committed, works all hours and is always available. In fact one day her first message to me was at 5.45am and the last was after 10.00pm! She has great communication skills with me and and my staff, and I very quickly trusted Sam to produce great quality posts on a daily basis.

Sam is extremely aware of our spend and whether we are getting value for money. I couldn't recommend her highly enough.


David Hammond: Director

I have had the pleasure of working with Samantha for over a year now - and she is simply brilliant. For my consulting business it is critical to have cost-effective, highly professional, externally outsourced support. Efficient, friendly, always available and incredibly knowledgeable - Sam is top notch.

My Girl Friday deals with a wide range of tasks on my behalf. Whether it's managing my email lists and promotions, to assisting with my social media engagement, organising my travel arrangements, to designing my Freedom Camping Solutions website (which is stunning!). Sam jumps in when I'm in a fluster and gets the job done.


CE and Ex Deputy CE

I applaud Samantha's initiative in starting up her own administrative business and am sure she will apply the same attention to detail as she did in the office environment. Sam has an eye for detail and subsequently her work is consistently of a high standard. Given the opportunity we'd happily employ Samantha again. GARRY DYET

Sam is a top executive assistant/administrator, with excellent organisational skills and that all important eye for detail. When it comes to work output, she gets the job done quickly and without fuss, and never compromises the high standards expected of her. Sam has a great sense of humour and is easy to get along with. ROSS McNEIL

Too clever and so fast! Why didn’t I find you before?!
— Hayley Maxwell Copywriting


Clive Oliphant: Owner

Sam is bloody good!

She had done all the homework about my company before we even started, so for me it was REALLY easy to get my website going.

I didn't want anything too fancy or complicated, so when I saw it for the first time I was pretty blown away - she nailed it.


Rosalie Norton: Blogger

A huge thank you to My Girl Friday for being so easy to work with, super nice and really approachable.

Sam made the branding and website work she did really affordable for me and my family and understood what worked for us.

She took my ideas and really brought them to life. Understanding my vision and making sure that my website is well and truly my authentic self.

So thank you so much Sam!

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Renee Page: Owner

Working with Sam was such a joy.

She went above and beyond to track and increase my Google rankings - with awesome success.

Thanks Sam 💛


You are a star!!! I LOVE what you have done. You’re sooooo talented and I’m so grateful that I’ve found you Sam.
— The Style House

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Amanda Delaney: Owner

Sam was an amazing help with the SEO for our website and clearly had expert knowledge in this area.

I would highly recommend her to anyone!


Alice Norton: Owner

Thank you so much Sam for creating such an beautiful website for me!

It's so professional & easy to use, AND I had an instant increase in enquiries.

My Girl Friday, you are AMAZING!!

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Jen Davis: Owner

Samantha was super easy to work with.

I am not savvy when it comes to website design or implementing changes, so to have her help was a godsend.

Will definitely work with her again in the future. I highly recommend!

Why the f*** did I not get you to do this this sooner?! I LOVE it! Thank you, thank you, thank you ...
— Neuro Touch NZ

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John & Robyn Wilson

When we decided to go back into landscaping we realised the importance of having a website.

Samantha made the whole process from start to finish so easy, and within a week we were up and running.

We are very happy with what Samantha created for us and her professional approach made the journey very simple.

If you are looking for a great website and professional service - give Samantha a call.

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Cristina Kendall: Owner

I contacted Samantha when starting up my new business as a baby sleep consultant. I had seen her work and instantly liked the vibe.

Samantha not only branded my new business exactly they way I wanted it, but also offered much needed advice to a person new to it all.

I would recommend Samantha's services to anyone looking to start out a business!


Thank you so much! These logos are bloody amazing. I’ve worked on A LOT of branding projects in my time and hands down this is the easiest and most enjoyable!!!
— Rove Virtual Marketing